Dr. Althea is the embodiment of the brand identity.
"Doctor" represents the research and expertise in the product development process. "Althea" is the national flower of South Korea and represents the country that inspires the approach to skincare and cosmetics.
The foundation of the brand is the goal to connect stunning aesthetics with innovative formulas. Dr. Althea strives to become an internationally recognized leader in Korean Beauty. Dr. Althea seeks to become a leading expert in sensitive skin care and Korean beauty. It is the brand's mission to discover safe, effective, and natural ingredients to create high-quality products. Thorough research and testing methods are used to identify fundamental problems and causes behind problematic skin. Dr. Althea produces safe formulas made with natural ingredients to relieve sensitive skin or severe skin symptoms.